You build a machine as good as the big brands.
Let’s get it sold like one.
The hard part was never building the machine — it’s getting it sold beyond your own district: the dealers, the systems, the reach. We turn a capable machine into a scaled, well-run business — selling and channel, operating systems, marketing and new markets, and the people to run them — and we handle certification so it’s never the thing that holds you back.
- 100%
- Farm machinerySingle-sector focus
- 8
- Advisory practices
- 9+
- Machinery categories
- 2
- India officesPune · New Delhi
You already build a capable machine. The growth comes from everything around it — selling and channel, systems and process, marketing and new geographies, and the people to run them. We build that business with you, and clear the certification path so it never becomes your bottleneck. Every dealer network we build, we once sold through.
Eight ways we help you scale.
Selling, systems, marketing and reach lead — and we clear certification so it never blocks growth. Every practice is scoped around outcomes, priced against deliverables, and led by people who have built, certified, and sold farm machinery.
Dealer Network & Channel
Get your machine sold beyond your home district. We appoint, structure and manage dealers and distributors — territory and tier design, credit and demo terms, and the sales MIS a small manufacturer needs to build a channel and hold it.
Operations, Systems & Strategy
The systems, MIS and operating discipline that let a promoter scale the company without losing control — production and costing systems, business planning, and a growth strategy built for a founder-led business.
Marketing & Market Intelligence
Promote and place your machine — brand and demand generation, plus the category and state-level sizing, competitor and price maps, and subsidy / tender intelligence to point your marketing where the demand actually is.
Market Access & New Geographies
Break into markets you never thought you could reach — new-state and new-segment access, export readiness, and OEM / JV partnerships, with the channel and compliance work to back the move.
Subsidy, SMAM & Finance
Unlock the subsidised-demand channel and bank money — SMAM and state-scheme empanelment, model listing and subsidy paperwork, and bank-format Techno-Economic Viability (TEV) studies for lending and expansion.
Supply Chain & Manufacturing
Sharpen the make so the business scales cleanly — procurement, quality systems, cost engineering and throughput, with lean, practical changes a small manufacturer can actually sustain.
Component Sourcing & Trade
Build a reliable, cost-competitive component supply base — vendor development, supplier discovery across India and APAC, factory audits, and import / export readiness.
Certification & Homologation
We clear the regulatory path so it's never your growth bottleneck — BIS / FMCS, ARAI / ICAT / FMTTI type approval, CMVR and TREM-IV emissions, and Conformity of Production, sequenced to land approvals fast.
From a good machine to a business that scales.
We work only with farm-machinery makers — especially India's small and unorganised manufacturers. The same team builds your selling and channel, your operating systems and your market reach — and handles certification so it never blocks your growth.
Tractors, power tillers, rotavators, harvesters, balers, seed drills, sprayers, threshers, reapers — if it runs in a field, we know how to systemise it, sell it, and clear its route to market.
Factory-floor DNA.
Three commitments shape every engagement we take on.
- Engineers, not slide-writers. 01
- Our team comes from agricultural-engineering backgrounds with decades inside machinery manufacturing and the testing-and-certification system. They have walked the line, signed off on drawings, and stood in the queue at the test track — and they lead every engagement personally.
- On your shop floor, not in a deck. 02
- We embed with your team in the plant and the field — mapping processes, fixing quality and cost, and sitting with you through BIS, ARAI, ICAT and FMTTI filings until the approvals land.
- Built to outlast the engagement. 03
- Every engagement is scoped for measurable outcomes — throughput, certification, dealer reach, subsidy access — and evaluated on whether your factory can sustain it after we leave. Systems you own, not dependence on us.
We only work in farm machinery — but deeply.
Specialization compounds. Tractors, power tillers, rotavators, harvesters, balers, seed drills, sprayers, threshers and reapers — one category, understood end to end.
Four steps. No mystery.
Every engagement runs on the same rhythm — brief, scope, engage, transfer. Partner-led from the first call to the handover.
- 01
Brief
A 30-minute discovery call. You describe the objective, region, and timeline; we surface the questions that actually decide the outcome.
- 02
Scope
A written plan within 72 hours. Deliverables named, assumptions listed, fixed fee. We decline the work if we can't help.
- 03
Engage
Partner-led weekly rhythm. Artefacts shipped each Friday — no running clocks, no mystery PowerPoint reveals at the end.
- 04
Transfer
Working handover to your team, plus 30-day and 90-day check-ins at no charge. Our work succeeds when yours does.
Engagements, shipped.
Representative outcomes across our practices. Client names anonymized where required.
Case outcomes are being added.
Client-approved writeups go live as engagements close and NDAs allow. Meanwhile, describe your situation and we'll share a comparable engagement under NDA.
Field notes from the margin of finance and farm.
Monthly sector analyses, regulatory shifts, and operator playbooks — written by partners.
Our first insights ship shortly.
The editorial calendar kicks off with pieces on tractor homologation (ARAI vs ICAT vs FMTTI), BIS/FMCS for components, and SMAM subsidy economics for manufacturers. Subscribe in the footer to get the first issues.
Longform playbooks for operators.
Deeper than a post, narrower than a report — built to be used, not just cited.
CE marking for agricultural machinery exported from India
CE marking is a manufacturer's self-declaration, not a certificate granted by an agency. For most agricultural implements exported from India — rotavators, threshers, balers, seed drills, sprayers — you build a technical file, assess risk against the harmonised EN ISO 4254 standards, sign a Declaration of Conformity and affix the mark yourself; a Notified Body is only involved for the specific high-risk categories listed in the legislation. Tractors are excluded from machinery legislation entirely and go through EU type-approval under Regulation 167/2013. From 20 January 2027 the Machinery Regulation (EU) 2023/1230 replaces the Machinery Directive with no transition period.
Export readiness for Indian farm-machinery manufacturers
Exporting farm machinery from India is gated far less by paperwork than manufacturers expect, and far more by destination-market conformity. Registration is a fortnight's work: IEC, AD code, RCMC. The real fork is what your machine is — a tractor goes down the vehicle type-approval route in every serious market, while an implement goes down the machinery-conformity route, and the two have almost nothing in common. This guide sets out the sequence, the conformity fork, what RoDTEP and drawback are worth, and why the OECD tractor test India already runs exists solely for exporters.
RoDTEP rates for farm machinery, by HS code
RoDTEP pays 0.9% of FOB on agricultural implements (ITC-HS 8432, 8433, 8436 and 8424 — rotavators, threshers, harvesters, balers, seed drills, sprayers) and 0.7% on tractors and power tillers (8701), with no per-unit value cap on any of those lines. This guide gives the tariff-item-level rates read directly from DGFT's Appendix 4R, explains why a power tiller earns a different rate from the rotavator it pulls, corrects the widely-repeated claim that rates are still cut by 50%, and flags the scheme's current expiry date of 30 September 2026.
Clear answers before the call.
The questions prospects ask most often — answered honestly. If yours isn't here, ask below.
- Farm-machinery manufacturers in India — with a particular focus on the many small and unorganised makers of tractors, power tillers, rotavators, balers, harvesters, seed drills, sprayers, threshers and reapers. We work with promoters, plant heads, and the engineering and sales leaders who run the business day to day.
- Most work falls into three shapes: a 4–8 week diagnostic (operations, certification readiness, or dealer economics); a 6–18 month transformation with systems plus implementation support; or an ongoing retainer that carries you through a certification cycle or a subsidy application. Every engagement starts with a 30-minute scoping call and a written brief.
- Yes. Certification and homologation is a core practice. We help you choose the right testing body, prepare the dossier, run pre-compliance checks, and manage BIS / FMCS for components, CMVR and TREM-IV emissions, and ARAI / ICAT / FMTTI type approval and Conformity of Production — through to the approval landing.
- Yes. We help manufacturers get empanelled under SMAM and state mechanisation schemes, get models listed, and structure the paperwork dealers and farmers need to claim subsidy. We also prepare Techno-Economic Viability (TEV) studies for bank lending and capacity expansion.
- Dealer-network and channel development is one of our most-requested services. We rebuild dealer economics, define territories, set up appointment and incentive structures, and put in the sales systems and reporting that let a small manufacturer manage a growing network without losing control.
- Yes — exclusively agricultural and farm machinery. That focus is the point: we know the standards, the testing bodies, the subsidy routes, the component supply base, and the dealer economics specific to this sector, rather than spreading across every part of agriculture.
- Engagements are outcome-scoped and priced per deliverable — typically a few lakh for a focused diagnostic or a single certification, scaling for multi-month transformations. Retainers are monthly. We write every scope in plain language, with a fixed fee, before we send an invoice.
- Email info@agproconsulting.com, fill the form below, or book a 30-minute call. We respond within one business day and always scope before we commit.
Bring us an objective. We’ll bring the operators.
A 30-minute call is enough to know if we can help. We’ll say so either way.
- Phone
- +91 98290 28498
- Offices
- Pune · New Delhi
- Response time
- One business day
Tell us what you’re building.
We reply within one business day. Every enquiry is read by a partner.