Market intelligence, built bottom-up.
Market sizing by machine type, competitor and price maps, dealer and demand mapping, and government tender and subsidy intelligence — primary-research led, defensible under diligence.
Most farm-machinery market research arrives as a number without a method. The number looks useful, the method is absent, and the manufacturer cannot defend the spreadsheet against the first hard question. AgriMachinery Consulting's intelligence practice is the opposite. Every market size, every competitor read, every price series comes with a primary-source audit trail and a model your own team can re-run when the inputs change.
We size markets bottom-up, for a specific machine type — tractors, power tillers, rotavators, harvesters, balers, seed drills, sprayers, threshers, reapers. Operating-holding counts and mechanisation indices by district. Replacement cycles. Dealer counts and their reported throughput, triangulated across 40 to 100 primary interviews per engagement. The output is a category market size by state, a district-level demand heat map, and a competitor and price view — all defensible in front of a diligence team or a board approving capital for a new product or geography.
Government schemes decide much of this market, so we map them directly: SMAM, state farm-mechanisation schemes, and custom hiring centre programmes, with the machine categories and subsidy ceilings each one covers, plus live and upcoming tenders for machinery procurement. Primary research stays the core — our engineers and analysts interview dealers, distributors, custom hiring centre operators, agriculture-department officials, and farmer-operators directly, in their native language where needed, across the geographies our clients are sizing. Where a syndicated source is good enough, we will point you at it; we only bill when custom work changes the decision.
Six intelligence products.
- Category market sizing
- Bottom-up sizing for a specific machine type by state and segment, with district-level heat mapping on request. Full model handed over so your team can re-run it when mechanisation rates, prices, or policy shift.
- Competitor mapping
- Incumbent view by state for your machine category: market-share estimates, dealer relationships, model line-ups, pricing, recent moves, and the gaps they are not defending. Refresh on quarterly cadence when retained.
- Price mapping
- Ex-factory, dealer, and on-road price series for your machine type across 6–12 markets, updated monthly or quarterly — including the effect of subsidy ceilings and import-duty windows that move effective prices faster than listed data can track.
- Dealer & demand mapping
- Operator and dealer archetypes by state — large-farm, medium, custom hiring centre, smallholder — with addressable demand, willingness-to-pay, and dealer reach per segment. Used to price product and structure channel.
- Tender & subsidy intelligence
- SMAM, state farm-mechanisation schemes, and custom hiring centre programmes mapped by state, with the machine categories and subsidy ceilings each covers — plus a live feed of government tenders for machinery procurement.
- Bespoke research
- One-off primary-research engagements against a sharp question: is there demand for a compact rotavator in this district, how big is the baler opportunity in Punjab, what is the realistic share a new thresher can take from incumbents before capital is committed.
Commonly bundled with
Clear answers before the call.
- Sometimes you should — and we'll tell you when a syndicated report is a better spend than a custom engagement. Custom research pays off when you need the market for a specific machine type at state or district resolution, when the category is too new or too fragmented for syndicated coverage, or when your decision to commit capital depends on numbers you can defend in a board or diligence room. Syndicated coverage of small and unorganised farm-machinery segments fails against all three.
- Bottom-up, always. We build demand for a given machine type — tractors, power tillers, rotavators, harvesters, balers, seed drills, sprayers, threshers, reapers — from operating-holding counts, mechanisation indices by district, replacement cycles, and dealer-reported throughput. Every number traces back to a source and a method. We publish the workings alongside the output so your team can re-run the model when conditions change.
- Both, weighted toward primary. Desk sets the baseline — government data, scheme guidelines, manufacturer associations. Primary is where the signal is — structured interviews with dealers, distributors, custom hiring centre operators, agriculture-department officials, and farmer-operators across the states we're sizing. Typical engagement runs 40–100 primary interviews.
- Yes — this is core to the practice. We map SMAM, state farm-mechanisation schemes, and custom hiring centre programmes by state, track the machine categories and price ceilings each subsidy covers, and flag live and upcoming government tenders for machinery procurement. For many small manufacturers, subsidy eligibility and tender access decide whether a new product is viable.